Frozen in time, a 1960’s style apartment catapults us back to the very first years of the Islamic Revolution in Iran — a time when a changing aura propagated principles of selflessness and simplicity.
At this turning point in the modern history of Iran, a sense of solidarity brought all echelons of society together and styles seemed to be more humble.
In this editorial vintage items of clothing — some dating back to nearly forty years ago — are juxtaposed with contemporary designs to show that people dressed more modestly and stood as one in a country afflicted by an imposed war while the desire to boast status through material displays came later with the economic progress that followed.
As we focus forward and build a future, glancing back at our modern history could potentially add a moral touch to an otherwise materialistic-driven world.
Text – Neda Monem
Neda Monem is a Tehran-based journalist, photographer and social media advisor. She covers arts, culture, society, tech and startups.