Iranians originate from masses of inspiration: myriad palaces, gardens, mosques, carpentry, and architecture to name a few. As such, millennials have taken initiative in creating new fashion designs and curating independent brands. Although many have welcomed these initiatives with tons of encouragement, it may just not be enough. Iranian designers need support to succeed, and success will always begin at home.
In order for these brands to gain visibility, it is essential to realize that we are ambassadors of our brands and designers, and as representatives, we must come
together to strengthen one another’s local businesses. By setting the trend of wearing Iranian designs, we can help sustain independent brands. This can mean
more choices for shoppers as well as keeping the cash flow in the country and offering optimism for prospective entrepreneurs and designers.
Moreover, behind every local fashion, there is a story—that story is its people. Wearing Iranian designers empowers you to learn the story behind your clothes, their inspiration, materials, production, and sales. This can connect the consumer to the people, places, and ideas that give life to the garment, granting the shopper a
voice and a valued opinion—a route leading to true sustainable social change.
On a different note, fashion design is derived from not only a country’s monuments or culture, but also from the present time. The same way Iran’s fashion industry has evolved to be slightly radical and avant-garde over time, so have society’s mindset and beliefs. This allows fashion to serve as a form of expression where one can initiate a change in a positive direction. Essentially, it is a shift in social values from hyper-individualism to empathy, which will ultimately change systems, solve economic problems, and shape a cohesive Iran.
Overall, purchasing domestic resources in all industries creates a sense of unity amongst the people; it creates a sense of community and strengthens relationships. Therefore, we must inspire and support each other to encourage further innovation and creativity in artistic fields.
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