THE LIFE AND DEATH OF FASHION ON THE RED CARPET

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The New Wave of Cinema in Iran dates back to the early 1960s and began as a structural movement. Later the movement went downhill for a while but got on its feet once more nearly two decades after it first started. The new wave was the main reason why Iranian cinema managed to shine on an international level. Due to this new movement, Iran’s cinema received a newfound position and managed to challenge the vulgar genres that came before and was known as “Farsi Films”.

Although several societal, political, economic and cultural factors contributed to the rise of new wave in cinema, it is clear that the movement was a protest to what was going on in those days.

This wave grew out of fresh taste, cinematic knowledge, criticism and change. With this came the insight of big names such as Abbas Kiarostami, Bahman Ghobadi and Asghar Farhadi among others.

All this resulted in Iranians bringing home some of the most important international cinematic prizes. Little by little Iran became involved in some of the most prestigious international film festivals. The red carpets became an important platform in which Iranian art and artists were represented. Due to the typical mass media coverage, the presence of Iran’s ambassadors in such events became twice as significant for the country compared to previous decades.

Considering the Iranian dress code, celebrities working inside the country wear the head scarf/turban at public events such as the red carpet. Thus there are a few things that might help them shine even brighter on these occasions by taking into consideration both the Iranian dress code and the dress code for the red carpets.

In this article we intend to discuss why it is important to pick the correct ensemble for the red carpet. We shall introduce 8 factors that make an acceptable style and meanwhile go through some of the examples of red carpet fashion as worn by Iranian artists.

1 Check the dress code.

It’s nice if you want to flaunt your patriotism through your style by wearing a folklore inspired dress/gown. But this might not be a great idea if you’re invited to a black tie event, as seen in the picture below.

Nasim Adabi and Soudabeh Beizaee at The 70th annual Cannes Film Festival

2 Choose the designer wisely

The process of choosing the designer/couturier or stylist is crucial. It’s essential to choose a designer right after the film is officially accepted in the festival. Choose someone who understands a woman’s anatomy while communicating with your taste and style and most importantly trust them.

3 Communicate with your designer easily

Tell the designer about your good and bad past experiences. Be aware about what suits you best and what doesn’t and then share them with your designer.

4 Choosing the right or wrong colours can make or break your night.

First step is to make friends with your skin tone. If you have a darker complexion it’s wiser to stay away from colours that are too desaturated and dull. Taraneh Alidousti has chosen a skin tone colour here to help blend everything more together. It’s also wise to pay attention to your surroundings.

Leyla Hatami at The 66th annual Cannes Film Festival – Taraneh Alidoosti at The 69th annual Cannes Film Festival

Wearing a red dress close to the tone of the red carpet might not be a great Idea. Look for colours that compliment the atmosphere. Leyla Hatami kept it simple with black and white and has the red flower that compliments the red carpet, whereas Mahsa Alafar’s entire dress from the 8th Rome film festival (2013) get’s camouflaged and lost in the scene.

5 Geometric patterns form how the viewer sees the body

It’s a common known fact that vertical lines make the individual look taller while horizontal lines make the body look wider.

6 Think about the season

Choosing the right material according to the season will not only make you feel confident but also might prevent you from having an uncomfortable experience.

7 Accessories, AKA the fairy god mother of event nights

Accessories can be used to show historic traditions and styles and are like a window to the wearer’s culture. For example in the picture below choosing a more suitable clutch could have given a subtle hint to Iranian culture.

Sareh Bayat at The 68th annual Cannes Film Festival

8 Think about how you’re going to wear the head scarf

deciding on how to wrap the head scarf is just as important as knowing how to tie the perfect tie. Wearing the scarf in a way that appeals to the shape of the head and choosing a colour that compliments the makeup and eye colour as well as the rest of the ensemble can make all the difference in the world. Taking inspiration from Classic fashion Icons Like Audrey Hepburn or Jackie O who have sported the head scarf in the past can assist with this process. The headscarf is a part of the whole outfit and not a separate piece, and thus should compliment and agree with the whole outfit. It helps if the head scarf doesn’t have too much flow and isn’t too loose. If it moves in a way that covers the dress it can make the body look shapeless. If it’s not secure you might find yourself spending a lot of time on the red carpet fixing and flicking the scarf behind your shoulder which might not look too gracious in photos, not to mention it’s exhausting. Leyla Hatami’s outfit for the Oscars is an example that could have been executed better since her scarf is overshadowing the dress.

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