The Iranian woman is tired this time of the year, having been busy preparing for Nowrouz. For generations she has held a great role herein as the center of the family. A task she has taken upon her with great ardour, ensuring joy, love, prosperity and health for her family in the coming New Year.
Where better to show magnificent Iranian designs today, than at the Palaces of Golestan and Niavaran, where centuries of Iranian crafts are eternalized on palace walls? The star of our fashion story is not a professional model, but represents the real and regal beauty of the Iranian woman. With her eyes closed, she remains a being a beauty and mystery. She stands here as a guardian of traditions, becoming part of the ancient effervescent paintings behind her. Tired may be, but clad in layers of beauty, with each layer revealing a new story or a new clue, crafted by the hands of talented Iranian designers. She forms a solid bridge between yesterday, today and tomorrow, for the next generation of Iranian mothers and daughters, who just like her, will prepare the table of Haft-seen.
Posing fashion and street style in front of these historic colorful palace walls – now very common in Teheran- was started and popularized by The Tehran Times. Hence we chose this to be the setting of our first exclusive editorial.