Aroosi meaning Wedding in Farsi, is the title and the inspiration of this mini editorial.
Aroosi editorial aims to introduce four jewelry/Bijoux Iranian designers and to also explain the story behind some of the significant elements from a traditional Iranian wedding.
As the bride and groom walk in, tiny esfand seeds incense Persian weddings to ward off evil from the new chapter of the couple’s lives. In The Tehran Times’ latest editorial, the beautiful rings and cuffs by COUP invite the couple to start this new chapter in style.
After arriving at the reception, the couple are seated at the top of a setting “Sofreh Aghd.” Happily married women grind a pair of sugar cones atop of a runner held above the heads of the bride and groom. The sparkly sugar granules symbolize the starts of a sweet and happy life.In The Tehran Times’ editorial the modern and original works by ROYA NOEBASHARI come to the aid all the happily married (or single!) women!
Sheida Farrokhi’s rings are inspired by traditional Iranian architecture and reminiscent of the delightful bazar echoes under humble domes. Just as the tombak incites the wedding guests and invites them to dance; Sheida’s Yazd rings excite us just as much. ⠀⠀⠀
⠀⠀⠀⠀Like all other cultures, Persian weddings also end with song and dance; but in TTT’s Aroosi editorial, we dance to kill with Ellie Ramezani Jewellery “Dead Diamonds” collection. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ellie launched her exclusive jewellery line in 2012 upon completing her degree from Central Saint Martins.
Creative direction: Araz Fazaeli
Photography: Alie Zoie
Text: Neda Monem
Neda Monem is a Tehran-based journalist, photographer and social media advisor. She covers arts, culture, society, tech and startups.